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"Harvard Business Review research on 2,241 companies showed that firms responding within an hour were 7x more likely to qualify leads than those waiting even an hour longer, and 60x more likely than those waiting 24+ hours."
"Our testing revealed: if we returned candidates' first call, text, or application within 15 minutes, we were 6x more likely to reach them than with a 30-minute delay."
Measured Outcome: 6x improvement in candidate response with 15-minute rule vs. 30-minute delay